Blogging and SEO Working for You

Google’s freshness upgrade has caused an explosion in business site blogging. The update has affected a large percentage of search results and gives businesses a compelling reason to integrate their blog page into their main site. The update means that the first couple of pages in search results are usually populated with blogs and articles that relate to that specific term; more so than websites for business (not including long-tail keywords, or local searches).

As an example, if you were looking to buy an iPhone and searched for an exact term like ‘iPhone’ (short-term keyword), the first result page will be filled with blogs review, news articles, and message forum posts relating to that particular topic. If, on the other hand, a keyword is searched for “buying an iPhone’ (long-tail keyword) or’mobile phone shops located that are located in London’ (local keyword), the result pages will be filled with commercial websites.

This article will address two related topics: how to improve your website’s SEO through blogging and ways to improve your blog’s SEO.

Your website’s SEO could be enhanced by using a blog in the following ways:

Fresh Content

A blog page will provide your website with new content. If search engines scan your site, they’ll see the frequent updates and the new URLs and recognise that this is new content. The freshness update mentioned before will be taken into to consideration when determining the ranking.

New Keywords Targeted

Blogs are an excellent method to add keywords to your website. If another website hyperlinks to your blog using those keywords, the link juice is passed along with it. This helps your site rank for these terms and adds to the list of keywords that you were targeting.

Enhancing Niche Authority

Blogging about your particular niche builds authority. A blog that provides useful suggestions and directions to visitors assists in gaining an expert status. If a potential client has an option to choose between two companies that offer blogs, they are more likely to select the one that displays a thorough understanding by their blog than one that does not.

Going Social

Blog posts can be shared via social media. This generates social signals that assist your website’s search engine rankings. The sharing of your content through social networks increases interaction with customers and boosts word-of-mouth marketing.

Internal Linking

Blogs can be used to build internal links into your main website , and then transfer the authority of your website’s homepage and other pages. Links can be linked by linking your services or products pages to any relevant blog post and posts can be linked to each other if they are related to each other. If you’ve got PDFs available for download or subscription forms on your website, placing a call to action in a blog post that includes links to the landing pages won’t only encourage interaction and increase conversions, but it will also transfer link juice. Your blog posts might also be linked to by other trusted websites, and thus confer authority on them. Internal linking allows you to employ anchor text in conjunction with the keywords you choose. External websites will likely link to your page using generic anchor text , such as “click here” or “read more’. However, having anchor text inside your site that you control allows you to utilize specific anchor text when linking your pages.

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SEO and Images

It is crucial to ensure that you SEO any images on your blog. This is accomplished through the use of the alt text attribute as well as the correct file naming conventions. Images will be discovered via Google image search engine and will bring more traffic to your website.

Natural Linking

A well-written and informative blog posts will result in links naturally. Inviting other websites to link to your blog may be a little pushy, but If groups, individuals, or companies find your blog posts interesting and useful, they’re likely to build links on their own.

Trust Building

A few visitors to your site will be aware of what they are looking for and will immediately engage with your services or products. This means that you’ll require websites that are easy to navigate and quick to convert. The majority of visitors, on the other hand, are a little sceptical about your knowledge and want to be at least reassured before they sign a contract with you. Incorporating a blog into your site is a great way to build up confidence. By sharing personal experiences, case studies and offering information about your subject, you can build a more personal relationship and create a sense of confidence. As the content you post on your blog expands, trust will be established with your visitors increasing traffic, popularity and enhance your SEO.

Below, I’ve listed a few points that should be considered in order to ensure that your blog is targeted at the correct audience on the web:

Blog Hosted as a Sub Domain

The fact that you can host your blog as a subdomain to your main website, and not as an independent domain or subdirectory guarantees you the greatest SEO benefits. It is best practise to host your blog with a web address similar to ‘blog.yourwebsite.com’. This will mean that you only have one website to maintain , and the link juice that your blog receives will be beneficial to the main website as well.

Trending Keywords

Find keywords that are trending with Google Trends or any other tools for keyword research online. You can also write an article about the most recent popular topics within your specific area of expertise.

Insert Keywords

Insert keywords into your blog article in a manner that is logical and reads properly. Ensure that you have used the correct spelling and grammar. Search engines are very clever determining user-experience and encourage blogs designed with the human in mind, not the search engine’s ranking.

Blog titles should contain the keyword of the blog and must not exceed 70 characters. The title is often incorporated in the URL of the blog and will help with SEO.

Integrating Social Media

Visitors to your blog will be more inclined to spread your blog post if social share buttons are clearly prominently displayed. The presence of social share buttons on your blog do not just improve accessibility, but also aids to boost the social signals from your site. This, in itself, as previously mentioned helps improve the SEO of your blog and results in page rankings.

Interaction on your blog

Your blog’s interaction can be enhanced by asking questions and requesting readers to give their opinions at the end. Examples of this could include: What do you think? Have you had this experience? If your blog is comparing two different strategies or items and strategies, ask your readers to choose which they like. If you’re sharing your blog post on social media website, ask a question that is related with your website. Resolve any comments left on your blog and encourage debate. Explore forums and blogs that are relevant to your area and leave comments that state that you have blogged about similar subjects. All this will encourage interaction with the visitors to your site , as well as signaling frequent use to the search engine crawlers.

driving traffic to your site via a blog is the safest type of search engine optimisation. Major search engines will be rewarded by a website that has a informative and interactive blog page and you’ll soon be seeing your website increase in the rankings. Set aside a small amount of time every week to write quality blog pages and publish frequently approximately two to three times per week as time permits. Keep the blog on track and relevant to your niche market and watch your following and rank increase.

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