Basic Steps to Creating a Blog for Online Business Success

Blogging has become a massively popular, and a “must do” aspect of online marketing. However, to someone unfamiliar with the web-based marketing industry, even blogging can be somewhat of an unknown quantity. Therefore, for those who want to know the basics of blogging and blogs, here’s a straightforward tutorial on blogging to beginners and an explanation of the top 10 commonly used blog terms.

1: Blog

The first is the word blog itself. The term blog is derived from a description of its initial function i.e. web logs, or an online journal. Blogs started out of an easy way for people sharing their day to daily experiences or hobbies and continue to be constantly popular in this regard.

But, they quickly recognized by the internet marketing community as an excellent opportunity to build a rapport with potential clients, due to being a fantastic medium to give free advice, helpful ideas and other relevant information to their services and products.

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Effectively, blogs are utilized to serve as a type of indirect marketing that is free and can be a very productive marketing tool.

2: Blog host

Blogs are just another form of website, so it is necessary to post your blog, you have to have a blog host. For a personal blog the majority of people choose one of the various sites like and These websites provide everything you need to build your blog and place it on their website for no cost.

However, if you’re using the blog to run your marketing on the internet It is more common to buy hosting, to allow you to keep the full control over it. Your blog could be a separate website or you can integrate it into your main business website. To host a blog it is necessary to purchase your own blog software. Most of the time, this is included in the hosting service or you can use the most popular free blog format from

3: Niche

When you’re using a blog for your business, your niche, or niche market is the field that is of interest to your services or products. Your blog must be focused on your specific niche because the people you’re hoping to attract are people that are looking for your service or subject, since they’ll end up becoming your customers.

In general, the more niche your area of expertise more specialized, the less competition is in it, but there’s a trade-off here as there will be fewer potential customers.

4: Templates

Blogs are easy to make since they’re built on template sites. Therefore, all you need to do is add the content. There are thousands of free templates that are available, and you’ll be able to locate one that is suitable for your needs.

5: Plugins

Plugins are written programs that upload your blog. They can perform various tasks like optimization of search engines, monitoring visitors, etc. They’re like mobile apps and the majority are free. They’re quick to download and use. You can incorporate them at any point to increase the efficiency of your blog.

6: Posts

Each item you post to your blog, is known as”posts”. Posting posts is very easy, you just create your content for the post and copy and paste it into the blog site editor. Simple. You can include images, links and keyword information etc. You can add whatever you want to.

7: Pinging

Pinging is one of the most beneficial plugins you can use to create your blog on marketing online. When you enable pinging, it will alert search engines that you’ve changed your blog. This will help to get your blog noticed and assist in making your blog rise in search engine rankings and become more well-known.

8. Linking

Blogs usually provide links within their blog posts to other blog posts or sites with more information on specific topics. If they are used in a proper manner they can help your blog move up the search engine rankings.

9 9. Trackback links

Trackback links inform other bloggers when you link to their blog. Trackback links can also contain links back the blog you’re linking to from theirs. This is an excellent way to boost the visibility of your blog, as well as building business connections.

10 10. RSS feed

If you enable the RSS feature, users who subscribe to it will be notified automatically, each time your blog is changed. Therefore, the RSS feed can increase your readership by constantly urging people to visit your blog instead of needing to remember the task.

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